When the first concept of the show was coming together, it was all about the Wines and the Celebrities. After all, people love to see some familiar names, faces, and icons from the PNW in a natural, LIVE setting just about any time. What could be better…
Then it hit me…I know how it could be better. We could not only have fun with Celebrities reviewing and talking about wine and ultimately selling lots of it for the wineries, but there was something missing. I have always believed in “giving back” and “paying it forward” when it comes to customers. People always accuse me of giving away “free consulting” because I try to give more than I receive. What was better?
Since we don’t pay the Celebrities to be on the show, I wanted to do something for them. So why not take some of our profits from the sales of the wine and “give it back” to the Charities and Foundations that our Celebrities support? That was the magic ingredient to making this a killer program. It is also a way that helps the Celebrities do what they do best, help raise money for others less fortunate. It was perfect.
So now, whenever anyone buys a bottle, a case, a truckload of wine from the wineries we have on our show and use our “Show Coupon Codes”, EVERYONE WINS!! The winery sells more wine, the Celebrities get to have some fun drinking great wine, and the Charities/Foundations get a little more money to do something good for their audience. The “perfect storm” coming together on our show…that was mainly just a great way to help customers get a much better wine, at a lower price, and reduce the risk of buying…and hearing some great stories to tell their guests.