At the heart of the show are the “Celebrity Panelists” who typically drink nice wines (usually much more expensive than the ones we feature below $75/bottle). Because of this, they have a palate for wine that is more sophisticated than the rest of us – me included. But we don’t pay or compensate our Celebrities in any way to participate on the show. So why would they do it, other than the fun of getting together with other Celebrities and drinking some nice wines?
Answer – because they know we donate a percentage of the overall sales of wines purchased through our show to the Charities listed on that particular program. For example, if there are three different Charities shown as being “tasted for” on the show, a percentage of the sales of the wines sold because of this show are split equally among the three Charities. So if we were going to donate $300 to the Charities because of wines were purchased because of this particular show, each Charity would receive a quick $100 from us on behalf of the Celebrity and Virtual Vino LIVE.
So the easy bottom line, BUY YOUR WINE through our show and you get a nice discount and just by purchasing your wine, you are automatically helping one of the three Charities because of your purchase. Pretty cool, ‘eh? We believe in giving back and if we can help raise money because we have Celebrities helping sell more wine and generate more revenues, everyone WINS in the process. We like that….